“No. I already know what they’re going say.”
Excellent point. No sooner had HowChow
broken the story late yesterday then
the story went viral. At that point events got a little ahead themselves. The Whole Foods cat was out of the bag before the announcement
invites even got sent out. HowChow picked up the
big clue from
Marketwatch in a transcript of Whole Foods
third quarter earnings call. A list of future
openings was included and
Columbia,
Maryland was among the list of newly signed leases.
Anyway, the two companies decided to go ahead and have their moment regardless. I went, not so much for the actual announcement, but more to see
friends and foes
alike gathered in the same room.
The only notable absence was
Alan Klein. He would have loved
it too. The’re were lots of press seeking reactions from "the people of
Columbia."
Ken came to bask in the moment. This is a big win for his
business cred and a nice little spot on the evening news to boot.
In a nod to Columbia
history John said that the building will still be called The Rouse Building,
though that sign will be considerably smaller than the Whole Foods sign.
I’m excited and yet somewhat saddened by the imminent transformation of
a building that
its architect once described as an “elegant warehouse.” I had the
pleasure to work in the building in the early eighties. Although my office was
on the ground floor I had friends on the second and third floors too. It was an
easy place to wander around.
After the announcement this morningI slipped back down to the ground
level to take a final picture of the pigs. The pigs fountain was a focal point
of the ground floor dwellers back in the day. I wonder where it will end up.
The good news is that, as part the massive interior makeover that
John is undertaking with the lakefront building,
Frank Gehry will be bought back to
Columbia to get his input. John’s planning on having him take a look
Merriweather as well since he designed that too. It would be very cool if Howard Hughes had some of Gehry's reactions to the new downtown taped and posted on You Tube.
As I was leaving I was handed a Whole Foods
reusable shopping bag with cookies and a bottle of sparkling water. I’m keeping the
cookies and the water but I’m giving the bag to HowChow for
Mrs. HowChow. I hear she’s
a big fan.