Tuesday, July 17, 2012

HHC Continuing Whole Foods Courtship

It aint over until it’s over. It appears that the deal to bring Whole Foods Markets to the former Rouse Company headquarters building in Columbia Town Center is not dead…yet anyway. Despite the pronouncement back in March that the deal had effectively “stalled,” John DeWolf, Howard Hughes Senior Vice President, has continued to aggressively pursue the specialty grocer.

Last month a knowledgeable source informed me that negotiations were ongoing and now John seems to have confirmed that. A slide presentation given to the Columbia Council in an open meeting last week included pictures of the Rouse building with the Whole Foods logo gracing the façade. He made it clear to the council that they were still trying to get a deal done.

So what’s the deal?

Why is this taking so long?

I was thinking that maybe Whole Foods just isn’t feeling the HoCo loco love yet. I mean look at how we gushed over Wegmans, years before they even opened! If I were Whole Foods I’d be wanting to feel a little of that love too.

Where’s the  “I Want a Columbia Whole Foods” facebook page?

This sounds like a job for HowChow
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