If you want to build an audience for a blog, having other sites link to you is a sure fire way to accomplish that. When The Sun recently started providing links to local blogs, they quickly became the fourth largest referring site for Tales of Two Cities, behind Google, HoCo Rising, and hocoblogs (in that order).
That is significant. The Sun now sends almost three times as many visitors to this blog than HowChow. It wasn’t that long ago that HowChow was my top referring site behind Google. It is now number six.
The interesting thing about links is that they are mutually beneficial. Eight of the blogs that I provide links to are in the top twenty sites that refer visits here.