Wednesday, July 27, 2011

The Cool Toy…For Now

It really doesn’t seem that long ago that HoCo loco middle schoolers were eagerly awaiting the debut of the Nintendo DSi XL. Peanut had the original DSi. She got it for Christmas in 2009. It was the uber toy for sixth graders back then.

By the time the new console hit the store shelves last May, she rarely mentioned it. I also noticed that her DSi was around as much anymore.

For her birthday this year she made no bones about what she wanted. She wanted an iPod Touch.

The fact is that she already had an iPod Touch. It was a first version (1.1.5).  Apple is now up to version five. The original just didn’t cut it for her anymore. She wanted Facetime.

“All the kids in school have them,” she informed me.

You really have to hand it to Apple. First they conquered the personal music market, now they are winning over the Nintendo generation.  It comes as no surprise that the company just reported a “record net quarterly profit of $7.31 billion.

This occurred while iPod sales actually declined by 20%.

“The Company sold 20.34 million iPhones in the quarter, representing 142 percent unit growth over the year-ago quarter. Apple sold 9.25 million iPads during the quarter, a 183 percent unit increase over the year-ago quarter. The Company sold 3.95 million Macs during the quarter, a 14 percent unit increase over the year-ago quarter. Apple sold 7.54 million iPods, a 20 percent unit decline from the year-ago quarter.”

Apples good news is bad news for Nintendo. Their share of portable game software revenue dropped from 70% in 2009 to 57% in 2010. 

In the world of cool toys, Apple reigns as King.
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