Loco Blogs Out of Touch?

The Sun has launched a new mobile version of its digital content called touch. The software automatically detects the mobile device being used and presents the optimal format for that device. It’s clean and simple but the content differs slightly from their desktop version. Notably, there are no links to loco blogs, at least not so far.

I hope this is only temporary. The Sun always has been blog friendly with its daily digest of links to select posts and its annual Mobbie awards for loco bloggers. As a result the Baltimore media giant has become the top referral site for To2C, accounting for over 1,000 visits a month. I suspect this may also be true for other loco blogs they frequently highlight as well, such as HowChow, HoCo Rising and Well and Wise. I'll bet a good deal of traffic goes the other way too from loco blog posts with links to stories in The Sun.

The number of readers accessing digital content from mobile devices has been steadily increasing with the proliferation of smart phones and tablets. Out of 10,000 visits to To2C in the last 30 days, 1,100 were from mobile devices, one thousand of which were made using an iPad.