Sunday, November 16, 2008

Tough Sledding for Santa

Back in the day when I was working as a marketing director for The Rouse Company, tradition held that Santa would arrive for the holiday season on Black Friday. Over the ensuing years the arrival of the big guy moved up to the weekend before Thanksgiving.

In an ever increasing effort to jump start the holiday shopping frenzy, Santa now arrives two weekends before Thanksgiving.

It feels way too early. Friday night at the mall the poinsettia tree was still without poinsettias and the lines for the Santastic experience were non existent.

And all the poinsettias and holiday d├ęcor can’t cover up the harsh realities of the current economy.